Wine pricing calculator

See what the bottle earns in both directions.

Compare by-the-glass and whole-bottle margin while allowing for the wine you do not actually sell.

Bottle, measures and prices

£
ml
Overpour, tasting and unsold residue
£
Including VAT
£
Including VAT
%
%

Glass and bottle result

GP by the glass—Calculating
Saleable glasses
—
Cost per glass
—
Cash GP per glass
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GP by the bottle
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Cash GP per bottle sale
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Gross revenue if sold by glass
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Cash GP if sold by glass
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Glass price for target GP
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“Saleable glasses” may be fractional because it is an economic yield across bottles, not a promise that one open bottle finishes perfectly.

Wine margin needs a yield assumption

A 750 ml bottle theoretically gives six 125 ml measures, about 4.29 measures of 175 ml, or three 250 ml measures. Overpouring, tasting and discarded wine reduce that yield, particularly on slow-moving lines.

Measure visibility matters. UK premises selling still wine by the glass should show the quantities offered and make the smaller 125 ml measure available to customers.